value is something more than appears on the
surface. It is more than the
excellence and beauty of Buick design --
more than the greater riding comfort, power
and safety that Buick provides.
Buick's value comes from the sum total of
all those Buick qualities and traditions
which together make up Buick character.
A Buick owner fully appreciates Buick
character. He knows the dependable,
satisfying and trouble-free transportation
which Buick gives, however long or however
far a Buick owner may elect to drive his