Buick value is something more than appears on the surface.  It is more than the excellence and beauty of Buick design -- more than the greater riding comfort, power and safety that Buick provides.  Buick's value comes from the sum total of all those Buick qualities and traditions which together make up Buick character.  A Buick owner fully appreciates Buick character.  He knows the dependable, satisfying and trouble-free transportation which Buick gives, however long or however far a Buick owner may elect to drive his car.