Those stalwart qualities of character which distinguish the leader are not attained easily, nor by chance.  Only through faithful adherence to lofty principles can they be acquired.

The Lincoln car is universally recognized today as worthy of its honored name because each step in designing it and in building it has been taken in strict conformity to the tenets of correct engineering, masterly workmanship and good taste.

The refinements for which it is notable have been developed from a basic structure fundamentally sound.  It stands foursquare, a recognized masterpiece.